“It all began with a grain of rice.“

We are Yi and Li, met during our master's program in product design in Norway. We found that not only do we have a shared passion and taste for design, but also a mutual love for puffed rice.

YILI in Chinese means a grain (of rice). The beauty and simplicity of rice inspire our brand and reflect the sense of uniqueness of our creations. Founded by two like-minded and creative souls, YILI is an Oslo based Design Studio. We firmly believe that each rice grain is simple yet unique, just like our ordinary every day. 

YILI is dedicated to uncovering the beauty in ordinary things. Through minimalist and warm design, we aim to transform what is often overlooked into expressions of love and connection. Starting from a grain of rice, let’s enjoy everyday aesthetics.

Our collection - jewelry, tableware, and artwork design, inspired by rice, nature and fusion culture. Take a look of our lookbook. You can also read our journal to know more about YILI.

Rice is one of the essential grains that sustains life, and we are deeply grateful for its existence. It reminds us to value every hard-won grain and not take life for granted. In this spirit, YILI will donate €1 from each purchase to the UN World Food Programme (WFP). 

With each purchase, let’s strive to make a positive impact on the world

--- one grain of kindness at a time.

YILI philosophy

to be humble, simple and grateful